The NASW-MA’s School Social Work Conference is all about empowering social workers to make a lasting impact on the well-being and development of children and youth in Massachusetts. To connect with school social workers and youth-focused professionals, I incorporated playful yet professional design elements related to education, like backpacks, pencils, notebooks, and vibrant school-themed icons, to give the graphics a relatable and approachable feel. The campaign includes social media posts, a dynamic save-the-date magazine ad, and a detailed flyer, all highlighting key conference details such as workshop topics, renowned speakers, agenda items, and important deadlines. This fun, school-inspired theme adds energy to the campaign while keeping the focus on professional development and the positive impact of social work in educational settings.